LuckyPixel - SEO That Doesn't Decay

The Problem

Here's what typical SEO looks like

Monthly keyword chasing with no architecture

Content produced opportunistically, not strategically

No clear stop conditions - just "more"

Constant reaction to algorithm updates

Zero visibility into what's actually working

Work that decays faster than it compounds.

How I Work

I design the system before I run it

Before anything gets built, I define what needs to exist - what topics, in what order, and when to stop. Not "ongoing optimization." A system that produces results because it was designed to.

Content Queue Architecture

Clear sequencing of what to build and in what order.

Stop Conditions

I tell you when you have enough. Not just what to make.

Visibility Tracking

Google rankings and LLM citations in one view.

Compounding Execution

Work that builds on itself instead of churning.

The AI Question

Everyone's worried about AI eating search

Google is still where the traffic is. For most brands, traditional search is 10-100x the opportunity of LLMs. That's not changing on any timeline that matters to you.

The work that gets you visible in LLMs is the same work that's always driven SEO. Solid content, technical health, authority.

There's no secret "LLM SEO." There's just good SEO, executed against a system that doesn't decay. I track both so you can see it's working.

10–100×

More opportunity in Google
than LLMs today

Services

Two ways to work together

Projects

I design the system. You run it.

For companies with internal execution capacity. You get the architecture, your team builds against it.

Visibility audits
Content queue architecture
Technical SEO assessments
LLM citation analysis
Competitive gap analysis
Strategic roadmaps

Retainers

I design it and run it.

I build the system and execute against it. Durability, not churn.

System design (months 1–2)
Content brief production
On-page optimization
Technical monitoring
Monthly visibility reporting
Link procurement & distribution

About

Ian Howells

I've been publishing and monetizing web content since 2001, and leading digital marketing teams since 2007. After running SEO in-house at places like Opendoor, LendingTree, and Red Ventures, I know what the landscape looks like from your seat.

I co-founded Traffic Think Tank in 2017 and sold it to Semrush in 2023. Now I'm building personal projects and consulting with a small number of clients.

What Makes This Different

System First

No content produced until the queue is designed.

Honest Assessment

Google first. LLMs as proof layer and hedge.

Clear Stop Conditions

I tell you when to stop, not just what to do.

Durability

If it can't survive the next platform shift, it doesn't ship.